Robert S. Katz joins a panel discsussion “Protecting Cool” on Brand Reinforcement and Creation using Design Patents at the AIPLA Spring Meeting in Philadelphia.
Trademark, trade dress are commonly used for brand reinforcement. This presentation will address how these techniques can be integrated with design patents and utility patents to enhance the projection of a brand into the marketplace. The combination of these strategies protects design innovations that include elements of form and function. The presentation also covers best practices for integrating design protection strategies into product innovation efforts. These strategies may also be used to ensure that IP is captured in a timely manner under the first inventor to file regime
More information is available on the AIPLA website.